Captia wanted a powerful visual brand statement for their new Healthcare initiative, to target and engage 5000 employees.
Using only stock footage, the fast-cut abstract concept was developed around bold, contrasting statements: a powerful and compelling story connecting life, health, Capita Healthcare and employees individual contributions.
Taking the viewer on a journey from the mundane to the memorable before connecting them with the overall message.
Everyday we help over 320 million people live life. Better.